NORWOOD was established in 2009 to meet the evolving needs of today’s independent Eye Care Professional (ECP). We provide unsurpassed service, high-quality products, extended warranties, and industry leading prices with the goal of leveling the playing field for independent ophthalmologists, optometrists, and opticians. We can satisfy all of your Pre-Test, Diagnostic, Exam Lane, Finishing and Edging Supply needs.
How NORWOOD Differs
With over 30 years of ophthalmic industry experience at the helm, Rick Norwood has long-established strategic manufacturing relationships throughout the world. We source only from the top OEM manufacturers of ophthalmic diagnostic equipment and optical accessories in the United States, Canada, Germany, China, Japan, South Korea and India in our continuous effort to provide high quality products to our clients.
We Built This Business for You, the independent ECP. We realized that there were a limited number of resources in the ophthalmic marketplace whose prime focus was to support the continued growth and success of ECPs, so we set out to be just that resource by providing high quality products at a reasonable cost. Thus, enabling ECPs like you to better compete with the likes of big box stores and the internet (and we’re doing a pretty good job!).
How NORWOOD Contributes to the Success of Your Practice
NORWOOD is With You Every Step of the Way!
Let us know what you are looking for, and if it isn’t one of our advertised products, we’ll do our best to find it for you at a reasonable cost.
Are you designing a new office, or refreshing your existing practice? More than 50% of our annual sales come from Cold Starts, New Construction and Remodels. We invite you to engage with NORWOOD at the onset of any new project so our team can help guide you through the process and save you money along the way. This is what we do for our clients every day.
As our business continues to evolve and expand in response to industry trends and customer requests, NORWOOD is constantly working to identify emerging technologies, manufacturers and products that are poised to meet the future needs of our customers.
Our Primary Focus remains earning and retaining your business by offering:
- Superior Ophthalmic Pre-Test, Diagnostic, Exam Lane, and Finishing Products
- Unparalleled Prices
- Industry Leading Warranties
- Top Tier, Highly Responsive Customer Service