Prior to founding Norwood Vision Group in 2009, Rick Norwood spent 20 years in the eye care industry with companies such as Paragon Optical, Viva Optique, Santinelli International, and Visionix, Inc. He held a variety of positions including regional, national, and general manager responsibilities. Through these positions, he worked with all segments of the eye care industry which led him to focus his company on offering a full range of services as a one stop provider and incorporating an e-commerce platform to introduce more cost effective and efficient service delivery and affordable product alternatives.